Our Process
The Process
We create high-quality content that provides a far better user experience than that of negative content or a negative review site. Our content is designed to be engaging, captivating, and highly credible, and informative with high value for your users.
Inoculation combines several effective techniques to increase the authority and/or promote positive listings that push negative listings “down” in the SERPs.
Here is how we control your online reputation:
- Premium Articles: create high-quality, high-value articles written by our team of former journalists from Fortune, The Wall Street Journal, and other leading publications and promote them through our exclusive relationships with high authority industry and national publications.
- Social Media: we can create Social Network profiles (Twitter), Professional Network profiles (LinkedIn), Wiki articles (Wikipedia) via disclosure, and other various strategic social sites that we can control.
- Older Third Party Controlled Assets: we can leverage older high domain authority third party controlled assets that may be neutral or positive and currently rank on deeper pages for your keyphrases within the Search Engines.
- Building Asset Authority: we increase the authority of specific assets (articles from publications, social assets, older third-party assets) and we do it by increasing citations from credible high-authority sites through relationships and outreach. The credible high-authority sites accept our premium high value content and within the content they will include a citation back to the specific asset that we are targeting which powers its authority higher to benefit your campaign.
The timeline will be different for each Inoculation Campaign depending on the number and strength of the potentially damaging listings at the beginning of the Campaign. The end goal is always to create sustained results that will last for years to come.
